Here is Matlock Bath's North Parade, from the bottom of Holme Road looking south. The photographer was standing beside the Midland Hotel to take the picture.

The Promenade is behind the fencing on the left. On the far right is Bryan's drapery and hosiery shop, run by William Bryan at this time. William was the son of Benjamin Bryan who had owned the Rutland Cavern until 1860. William's brother, also called Benjamin, wrote the comprehensive "History of Matlock".

Wyvill's shop sign is clearly visible. This was a grocery run by William Herbert Wyvill, whose father was running The Fish Pond Hotel. The Wyvill family came to Matlock Bath between 1861 and 1864, when the surname first appears in a Matlock & District trades directory.
See Kelly's 1864 Directory

Whilst it is very difficult to read the sign, the shop next door could just be the Hallam's butcher's shop. Next to it is the Central Restaurant, run for many years by Frederic Dalton. The church spire belongs to the Derwent Terrace Methodist Church and beyond that the black oval sign belongs to the George Vaults.